About Us
The Better Insurance logo uses the American Bison as a symbol of sustainment and simple reliability.
The Native Americans in the plains states relied on the American Bison for a significant portion of their existence.
They used the meat for eating, the skins for clothing and shelter, the bones and horns for tools, and the hunt itself was a way of training young warriors to overcome their fears and face something much bigger than themselves.
The American Bison was a core component of everyday life for Native Americans, and we use the historic symbolism of this American animal in homage to a secure, stable, reliable way of doing business.
Mission: To improve auto insurance through technology, incentives, and predictable standards to create better benefits for good drivers.
Vision: Create a Return on Investment (ROI) for good drivers where none currently exists, and make auto insurance a benefit-driven customer-focused model to incentivize good driving for a product everyone is required to purchase.
Heraldry
Our company colors are black, green, and light gold.
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Black represents wisdom and professionalism.
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Green represents intelligence and plentiful bounty.
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Gold represents the highest standards and quality.
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As a veteran-owned company, we are a champion of American exceptionalism, good capitalism, and supporters of patriotic endeavors.
History of Insurance
The auto insurance industry is a spinoff of business insurance that began on the East Coast in the 1920’s. Long story short, during the Roaring Twenties, organized crime and local gangs would extort businesses and take payment in exchange for protection from competing interests.
Massachusetts was the first state to implement mandatory auto insurance in 1925, marking the first venture where organized crime used government policy to make money. That unholy alliance spread nationwide as a moneymaker for mob bosses, politicians, and insurance businesses alike. Why is it important to know this history? Because the exploited businesses never received commensurate benefit for the amount of money they paid for ‘protection’.
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Sounds similar to what the auto insurance industry does today. If you never have a wreck or a claim, you pay tens of thousands of dollars over the course of your driving career only to receive absolutely nothing for that investment. The people that suck at driving get paid over and over for multiple wrecks, and you foot the bill as part of the liability pool for the insurance company you pay into.
Why shouldn’t you receive some kind of benefit for being forced to give your hard-earned money to people that aren’t as good a driver as you? And since you have no choice in the matter because every state mandates car insurance in order to operate a vehicle on the road, shouldn’t you receive benefit for being good at driving?
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That’s what we are here to solve – ensuring that those who are good at driving receive benefit from being forced to pay into a system that currently only caters to the worst people on the road. It’s time that we recognize good drivers and incentivize better driving.